The average reach of the captioned video was 16% higher than the one without.Average total view time was 5% higher on the variation with captions, and it was watched by 3% more viewers.Videos with captions have 40% more views and the chances of a viewer watching your entire video increases by 80%.Īnother fact, here’s a study from Instapages regarding how effective captioning really is: In fact, if your video blog has captions you’ll have higher engagement rates. Transcription software needs to be part of your video marketing efforts to truly reap the benefits. ( Optinmonster)Īpart from creating video and focusing on video marketing with just video alone, there are numerous benefits and requirements regarding how you post your video. Video marketers get 66% more qualified leads per year.Video increases organic search traffic on a website by 157%. ![]()
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